Archives for the month of: January, 2007

Goodby, Silverstein & Partners gets good design. Why aren’t there more of you in this world?

Bill Scott has one of his presentations up on Slideshare. The really interesting stuff starts at slide 11 where he discusses some principles for interaction, feedback, and info.

What’s really interesting about this is that I’ve been thinking about sharing some of our guiding principles. We’re up to about 27 right now. These are 27 guiding principles we use when designing products and services. We live and die by these things. They’re pretty powerful and have been at the heart of enabling us to

  • keep clarity and simplicity in the products/services we’re designing
  • take something old, and make it new again
  • find new revenue streams for our clients

What’s really important to understand is that they’re guiding principles – guidelines, not hard and fast rules.

What do you think? Would you be interested in reading 27 guiding principles for design?

I’ve been reading a few books lately, namely Laws of Simplicty and The Paradox of Choice, which has had me thinking quite a bit about product development cycles and why so many products/services fail. Jared’s got a nice little article that explains the market maturity cycle. It’s an interesting read and could help increase the success of a product launch, or redesign.