Ford's New Prototype Dashboard Concept

Ford's New Prototype Dashboard
From Business Week
Business Week reports about the latest prototype dashboard concept developed together with Smart Design: giving drivers a wealth of information in an enticing format without confusing or, worse, distracting them, proved challenging. Complex graphs or fuel usage timelines were ignored in favor for more iconographic alternatives: “Fuel gauges, for instance, are represented by an image of a tank filled with an oil-like yellow liquid”.