zakiwarfel.com

[...] wrote an interesting post today on Presenting on Data-Driven Design Research Personas for Connecticut UPAHere’s a quick [...]

Clean deck, great job!

How did you create the charts and why not chart key processes or stories linked to a Persona?

This may interest you http://numerati.wordpress.com and is it possible to use the deck as is for a University of Toronto class?

Cheers,
Nick

Almost forgot, go to http://www.gesturetek.com where they hold the patents on the minority report stuff.

Cheers,
Nick

Charts were created in Illustrator. The data points are derived from research, typically including having the audience we’re researching rate a number of factors on a sliding scale of 0-5 (0=not important t0 5=critical).

Hi Todd,

Many thanks for sharing these. One question on slide 28:

Could you explain the significance of the pink dots and sliders for each of the three headings?

Many thanks in advance,

Jeff.

Hey Jeff, great question. The pink dots represent items that are unique or significant for that particular profile. The brown dots represent items that are insignificant to that persona. When you’re using this to design, pink items are ones to pay particular attention to for that persona, while brown dots are ones you shouldn’t really worry about.