Earlier this week, I was conducting an interview for my prototyping book with Jed Wood. During our conversation, we discussed the typical reasons for prototyping:

  • Getting internal buy-in
  • Gauging technical feasibility

And then Jed highlighted a third, and probably the most useful reason for prototyping: as a method for working through a design. Jed sees prototyping as a way to work through a design the same way a product designer uses sketching to work through product designs.

Thanks to Jed for that little insight.